[N.B.C trade releases]. (1954)

Record Details:

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3 Sylvania Television Awards the committee said, "the programs use television's greatest asset -the intimacy it establishes between the studio performer and the home viewer," OUR BEAUTIFUL POTOMAC, a series which appeared on NBCowned-and-operated WRC-TV, Washington, D,C., received the award for "local public service," The series, which was designed to call public attention to the condition of the Potomac, "succeeded admirably," the committee said, "Action directly traceable to the programs has already been taken to clean up the Potomac," the committee said. "This was public service of the highest order." Summing up the year in television, the committee called attention to the increased volume of programming. "Early morning TV is now a widespread reality - and the post-midnight period seems finally to be breaking away from the dominance of vintage movies," the judges said. This was an apparent reference to NBC's TODAY, the first of the early morning programs, and to NBC's TONIGHT, which began this year as the first post-midnight program. The committee also cited the beginning of regularly scheduled color telecasts. "Those who have worked so hard to make color tele¬ vision a reality must be credited with courage and vision in adding this exciting new dimension to the medium," the committee said. The citations and awards for NBC programs were as follows: "For the most outstanding program on television, •Medic': In its four-year history, the Committee of Judges has presented its Grand Award to only one program. This was 'Victory at Sea' - a brilliant television series that (more )