[N.B.C trade releases]. (1955)

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February 17, 1955 PULL TWO -HOUR 'TODAY' SHOW TO BE SEEN ON WEST COAST STARTING FEBRUARY 28 TODAY, NBC -TV's early morning news and special events shovj, v;ill be seen on the V/est Coast for a full two hours, Mondays through Fridays beginning Monday, Feb. 28. Since Sept. 27, when "Today" first made its appear¬ ance in California via the "quick kinescope" process, it has been seen from 8-9 a.m., PST. It Vvas preceded each morning by "7 to 8," a locally created chow with Johnny Grant as master of cererncnies. "Today" v/ill be seen 7-9 a.m., PST, starting Feb. 28. The program is also pre¬ sented 7-9 a.m., EST and CST, in the respective time zones. The entire West Coast version will be a "quick kinescope" of the 7-9 a.m., EST, show as seen in the East, w'ith local California cut-ins five minutes out of each half liour for late Inserts and presentation of local news. The "Today" program on tPie Viest Coast is seen via NEC's outlets in Los Angeles, San Francisco and San Diego. 0 PRESS DEPARTMENT, NATIONAL BROADCASTING COMPANY, 30 ROCKEFELLER PLAZA, NEW YORK 20, NEW YORK