[N.B.C trade releases]. (1955)

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TRADE NEWS May 6, 1955 •ROY ROGERS WORLD CHAMPIONSHIP RODEO' TO BRING TOP WESTERN TALENT TO NBC -TV IN SPECIAL PROGRAM PROM SAN ANTONIO Roy and His Pals - Dale Evans, Pat Brady, Trigger and Trigger, Jr. — To Participate; Event to Be Preceded by Nationwide Essay Contest for Children With Visits to Rodeo Top Prizes A thrilling combination of death-defying rodeo cowboys and top Western entertainment stars will be the television fare for viewers when NBC-TV presents a full-hour telecast of the ROY ROGERS WORLD CHAMPIONSHIP RODEO from San Antonio, Tex., Tuesday, June 21 (8-9 P.m., EDT), Roy Rogers and Dale Evans, who currently headline "The Roy Rogers Show" on NBC Radio and TV, will star on the program, which will originate on the final day of the Roy Rogers World Championship Rodeo (June 17-21) at the San Antonio Coliseum. The telecast will feature the world's champion cowboys vying for prize money in classic rodeo contests, as well as Western entertainment specialties by Roy and Dale and their troupe. Including Roy's famous palominos. Trigger and Trigger Jr. In addition to the performances of Trigger and Trigger Jr., Roy will present his famous Liberty Horses - the eight palominos he (more) PRESS DEPARTMENT, NATIONAL BROADCASTING COMPANY, 30 ROCKEFELLER PLAZA, NEW YORK 20, NEW YORK