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TE LEVI SION
A SERVICE
NEWS
June 1, 1955
ALL NORTH AMERICA BECOMES SETTING FOR NBC’S "WIDE WIDE WORLD"
AS U.S., CANADA AND MEXICO ARE PICKUP POINTS FOR BIG TELECAST
Program Conceived by NBC President Weaver Will Enable Televiewers to Experience Thrills of Scenes And Activities at Famed Locales in All 3 Lands
North America becomes the television stage on which a new programming concept will be unveiled when the National Broadcasting Company, in conjunction with the television networks of Canada and Mexico, introduces WIDE WIDE WORLD on Monday, June 27 » from 8 to 9:30 p.m., EDT.
Conceived by NBC President Sylvester L. Weaver Jr., "Wide Wide World1' will enable millions of North Americans to experience the thrills of new places through live television. The telecast will take the audience back and forth across the face of the continent for more than 32,000 miles, equal to 1-1/3 times around the world.
With origination points in three countries, this will be the first time in broadcasting and entertainment history that American, Canadian and Mexican technical and programming facilities have been combined for one show. In spanning the three North American countries, "Wide Wide World" will have the largest hookup of stations ever grouped for one telecast. Cooperating with NBC-TV in this historic event is the Canadian Broadcasting Corporation and Emilio Azcarraga Jr.,
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PRESS DEPARTMENT, NATIONAL BROADCASTING COMPANY, 30 ROCKEFELLER PLAZA, NEW YORK 20, NEW YORK