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'Monitor*
NBC engineers then re-recorded the sound at higher and lower frequencies, put it through various filters and mixed it with a micro¬ second lag. On this conglomerate they then superimposed an oscillator sending the Morse Code letter "M" - for "Monitor,"
"Monitor," which represents a complete departure in network radio weekend programming, will take full advantage of the resources that only radio can provide - mobility and immediacy - to provide a weekend service that is attuned to present day listening habits.
It will originate in New York from NBC Radio Central, a $150,000, push-button "listening post of the world" which has been constructed on the fifth floor of the RCA Building,
Personalities who will be heard regularly on this unique new service include James Fleming, executive producer and editor of "Monitor"; Dave Garroway, Clifton Fadiman, Red Barber, John Cameron Swayze, Bob and Ray, Ben Grauer, Frank Blair, Morgan Beatty, Leon Pearson, Allen Funt and his "candid microphone," Henry Morgan, Walter Kiernan, Kenneth Banghart, Frank Gallop, Roger ("Droodles") Price,
A1 ("Jazzbo") Collins and Art Buchwald.
In offering a continuous, 40-hour flow of entertainment and information, "Monitor" will contain certain basic services, such as news, sports, time signals and weather. In addition, "Monitor" will present numerous special features from all corners of the globe, en¬ compassing the arts and current events. This tailored radio service is designed to keep listeners in instantaneous touch with anything interesting or entertaining anywhere in the world.
NBC-New York, 6/3/55