[N.B.C trade releases]. (1956)

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3 Radio Affiliates sponsored time by 64 per cent and delivers 44 per cent more audience for its advertisers on week nights than the second network. Detailed plans for the proposed new daytime programming, including a variety of afternoon program proposals, were discussed with the Affiliates* Executive Committee by Sylvester L. Weaver Jr., Chairman of the Board of NBC; Charles R. Denny, Vice President for Owned Stations and Spot Sales; A1 Capstaff, Executive Producer of "Monitor," and Kenneth W. Bilby, Vice President for Public Relations In addition to Mr. Lindow, members of the Affiliates’ Executive Committee are: George Harvey, WFLA, Tampa, Fla., Secretary Leonard Reinsch, WSB, Atlanta, Ga.; William Rines, WCSH, Portland, Me.; Ben Larsen, KDYL, Salt Lake City, Utah; George Wagner, KFI, Los Angeles; Harold Hough, WBAP, Fort Worth, Tex., and David Baltimore, WBRE, Wilkes-Barre, Pa. o NBC -New York, 6/29/56