[N.B.C trade releases]. (1956)

Page scan 0007 from [N.B.C trade releases].

Record Details:

Title:
[N.B.C trade releases].
Date:
1956
Publisher:
[New York, N.Y. : National Broadcasting Company]
Volume:
[N.B.C trade releases].
Leaf #:
0007
Language:
English
Subjects:
National Broadcasting Company -- Periodicals, Television programs -- United States -- Periodicals","Radio programs -- United States -- Periodicals","Press releases
Contributor:
University of Maryland, College Park
Sponsor:
University of Maryland, College Park
Coordinator:
Media History Digital Library
Date Added:
May 30, 2024
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NANCY HERBERT ROOM 320 2 COPIES X-H A SERVICE OF July 2, 1956 RADIO AND TV RIGHTS TO WORLD SERIES AND ALL-STAR BASEBALL GAMES FROM 1957 THROUGH 1961 ARE AWARDED TO NBC; GILLETTE SIGNS FOR SPONSORSHIP Radio and television rights for the World Series and the All-Star baseball games during the next five years, 1957 through 1961, have been awarded to the National Broadcasting Company and the games will be sponsored by the Gillette Safety Razor Co. The announcement was made today by Ford C . Frick, Commissioner of Baseball; Robert W. Sarnoff, President of NBC; and Boone Gross, President of Gillette. The rights were awarded to NBC as a re¬ sult of competitive bidding. NBC Television has presented the World Series since 19^7* hut the new contract will mark the first time the Series will be broadcast by the NBC Radio Network since 1938. (more )