[N.B.C trade releases]. (1956)

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2 Baseball Gillette has sponsored the television cover¬ age of the Series on NBC for the past nine years and that of the All-Star Game since 1950. In addition* Gillette has been prominently identified with the sponsorship of other major sports events including the Friday night "Cavalcade of Sports" boxing bout programs and the Rose Bowl games. Negotiations with the office of the Baseball Commissioner were conducted for NBC by Thomas S. Gallery* Director of Sports. Maxon* Inc.* is the advertising agency for Gillette . NBC -New York* 7/2/56