[N.B.C trade releases]. (1957)

Page scan 0001 from [N.B.C trade releases].

Record Details:

Title:
[N.B.C trade releases].
Date:
1957
Publisher:
[New York, N.Y. : National Broadcasting Company]
Volume:
[N.B.C trade releases].
Leaf #:
0001
Language:
English
Subjects:
National Broadcasting Company -- Periodicals, Television programs -- United States -- Periodicals","Radio programs -- United States -- Periodicals","Press releases
Contributor:
University of Maryland, College Park
Sponsor:
University of Maryland, College Park
Coordinator:
Media History Digital Library
Date Added:
May 30, 2024
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April 1, 1957 'ARTHUR MURRAY PARTY 1 --VARIETY SHOW FEATURING DANCING --STARTS ON NBC WITH KATHRYN MURRAY AS HOSTESS AND BIG-NAME GUEST STARS THE ARTHUR MURRAY PARTY will start on NBC -TV Tuesday, April 9 (8 p.m., EST) . The live, half-hour variety show replaces "The Big Surprise," which makes its final appearance Tuesday, April 2. Kathryn Murray will serve as hostess of the new show. Mrs. Murray, wife of noted dance authority Arthur Murray, has scored as a television hostess in previous seasons. Highlight of each week's show is the appearance of top-name stars. Guests are sought who are riding crests of popularity in their particular fields, be it recordings, television, films or stage. Also set as a weekly feature is a dance contest. Stars of the entertainment and sporting world participate in this event. The guests compete against one another, under the watchful eyes of Mr. and Mrs. Murray, for a dancing prize. Another highlight of the series is the appearance of the Arthur Murray dancers, a group of specialists in ballroom dancing. "The Arthur Murray Party" will be alternately sponsored by the Purex Corporation, through the Weiss & Geller, advertising agency and the Speidel Corporation, through Norman, Craig & Kummel. o PRESS DEPARTMENT, NATIONAL BROADCASTING COMPANY, 30 ROCKEFELLER PLAZA, NEW YORK 20, NEW YORK