[N.B.C trade releases]. (1957)

Page scan 0007 from [N.B.C trade releases].

Record Details:

Title:
[N.B.C trade releases].
Date:
1957
Publisher:
[New York, N.Y. : National Broadcasting Company]
Volume:
[N.B.C trade releases].
Leaf #:
0007
Language:
English
Subjects:
National Broadcasting Company -- Periodicals, Television programs -- United States -- Periodicals","Radio programs -- United States -- Periodicals","Press releases
Contributor:
University of Maryland, College Park
Sponsor:
University of Maryland, College Park
Coordinator:
Media History Digital Library
Date Added:
May 30, 2024
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MONIT THE NBC WEEK-END RADIO SERVICE NBC RADIO’S "MONITOR" TO INTRODUCE "IMAGERY TRANSFER" AS AN ENTERTAINMENT CONCEPT --THEORY HAS WIDE ADVERTISING USAGE The widely accepted advertising theory of "Imagery Transfer" will be transposed to an entertainment concept for radio programming this coming weekend over NBC Radio's MONITOR Saturday, April 6, (10:30 a.m., EST), and Sunday, April 7 (8:30 p.m., EST). The current leading exponent of "Imagery Transfer" - Matthew J. Culligan, Vice President in charge of the NBC Radio Network - will introduce, discuss and demonstrate the concept as a forerunner to a planned feature radio series. Mr. Culligan describes the entertainment application of the concept as "the technique of drawing upon the nostalgic e memories in the collective mind of the American public through the use of key sounds and words which will enable the public to relive exciting moments from the past." o NBC -New York, 4/1/57 PRESS DEPARTMENT, NATIONAL BROADCASTING COMPANY, 30 ROCKEFELLER PLAZA, NEW YORK 20, NEW YORK