[N.B.C trade releases]. (1957)

Page scan 00041 from [N.B.C trade releases].

Record Details:

Title:
[N.B.C trade releases].
Date:
1957
Publisher:
[New York, N.Y. : National Broadcasting Company]
Volume:
[N.B.C trade releases].
Leaf #:
00041
Language:
English
Subjects:
National Broadcasting Company -- Periodicals, Television programs -- United States -- Periodicals","Radio programs -- United States -- Periodicals","Press releases
Contributor:
University of Maryland, College Park
Sponsor:
University of Maryland, College Park
Coordinator:
Media History Digital Library
Date Added:
May 30, 2024
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NANCY HERBERT ROOM 320 I TRADE NEWS 2 COP I ES X H April 3, 1957 PROCTER AND GAMBLE CO. RENEWS SPONSORSHIP OF NBC-TV'S "LORETTA YOUNG SHOW" AND "THIS IS YOUR LIFE" The Procter and Gamble Company has renewed its sponsorship of two NBC -TV programs, THE LORETTA YOUNG SHOW and THIS IS YOUR LIFE, for 52 weeks each, it was announced today by William R. (Billy) Goodheart , Jr., Vice President, NBC Television Network Sales. The renewal of "The Loretta Young Show" (Sundays, 10-10:30 p.m. (New York Time) is effective July 7. It will mark the fifth consecutive season that Procter and Gamble has sponsored the drama series featuring Miss Young as star and hostess, with various guest stars appearing occasionally. Procter and Gamble's sponsorship of "This Is Your Life," starring Ralph Edwards (Wednesdays, 10-10:30 p.m.. New York Time) is effective Sept. 25. This will be the fourth year that the advertiser has been associated with the program, having co-sponsored it from October, 1954, through April, 1956, when it assumed full sponsorship. Benton and Bowles, Inc., is the advertising agency for the Procter and Gamble Company. o PRESS DEPARTMENT, NATIONAL BROADCASTING COMPANY, 30 ROCKEFELLER PLAZA, NEW YORK 20 NEW YORK