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COLOR T
E
levision
NEWS
June 28, 1957
FIVE SPONSORS SIGN FOR 'BRIDE AND GROOM'
Five advertisers have already signed to sponsor BRIDE AND GROOM when it returns to NBC -TV as a Monday through Friday,
2:30-3 p.m., EDT, feature starting July 1, it was announced today by William R. (Billy) Goodheart Jr., Vice President, Television Net¬ work Sales, for the National Broadcasting Company.
The Toni Company, which had sponsored the 2:45-3 p.m. por¬ tion of the "Tennessee Ernie Ford Show" on alternate Mondays, will sponsor the same segment of "Bride and Groom." The Brillo Manu¬ facturing Company, Inc. will sponsor "Bride and Groom" on alternate Tuesdays from 2:45-3 p.m. starting Sept. 10. Miles Laboratories, Inc., which had sponsored the 2:45-3 p.m. segment of "Tennessee Ernie Ford Show" every Thursday, will sponsor the same period on Bride and Groom," shifting to alternate Thursdays starting Oct. 3. The Alberto-Culver Company will sponsor "Bride and Groom" on al¬ ternate Thursdays from 2:45-3 p.m. starting Oct. 10. The Mentholatum Company will sponsor the 2:45-3 p.m. segment of "Bride and Groom" on alternate Fridays starting Oct, 11.
North Advertising, Inc,, is the agency for Toni; the J, Walter Thompson Co. represents Brillo and Mentholatum, and Geoffrey Wade Advertising, Inc., is the agency for Miles and Alberto-Culver.
RCA PIONEERED AND DEVELOPED COMPATIBLE COLOR TELEVISION PRESS DEPARTMENT, NATIONAL BROADCASTING COMPANY, 30 ROCKEFELLER PLAZA, NEW YORK 20, NEW YORK