[N.B.C trade releases]. (1957)

Record Details:

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Attention, Sports Editors NBC RADIO AS WELL AS TV WILL COVER PATTERSONJACKSON HEAVYWEIGHT CHAMPIONSHIP FIGHT The National Broadcasting Company will carry the heavy¬ weight championship bout between titleholder Floyd Patterson and Tommy "Hurricane” Jackson Monday, July 29 on radio as well as tele¬ vision, NBC Sports Director Tom S. Gallery announced today. Tele¬ vision coverage was announced previously. The 15-round title battle will be staged at the Polo Grounds in New York. Air time on radio and television will be 10 p.m., EDT. NBC Radio will offer the only on-the-air coverage of the fight for boxing fans in the New York City area. The telecast will not be seen in the New York area. The Buick Motor Division of General Motors Corporation, through Kudner Agency, Inc., will sponsor both the radio and TV coverage . NBCNew York, 6/28/57 PRESS DEPARTMENT, NATIONAL BROADCASTING COMPANY, 30 ROCKEFELLER PLAZA, NEW YORK 2 0, NEW YORK