[N.B.C trade releases]. (1957)

Page scan 00011 from [N.B.C trade releases].

Record Details:

Title:
[N.B.C trade releases].
Date:
1957
Publisher:
[New York, N.Y. : National Broadcasting Company]
Volume:
[N.B.C trade releases].
Leaf #:
00011
Language:
English
Subjects:
National Broadcasting Company -- Periodicals, Television programs -- United States -- Periodicals","Radio programs -- United States -- Periodicals","Press releases
Contributor:
University of Maryland, College Park
Sponsor:
University of Maryland, College Park
Coordinator:
Media History Digital Library
Date Added:
May 30, 2024
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June 28, 1957 TRADE EDITOR LAUDS NBC FOR ITS EDUCATIONAL TV PROJECT; MOTION PICTURE DAILY'S "TELEVISION TODAY" SAYS NETWORK IS IN FOREFRONT OF INDUSTRY INTERESTS IN THAT FIELD "In the forefront of those industry interests who are doing much to develop educational TV is the NBC Network." Charles S. Aaronson, editor of Motion Picture Daily's "Television Today" publication, expresses this view in a fullcolumn tribute this week to NBC's Educational Television Project, undertaken in cooperation with the Educational Television and Radio Center, at Ann Arbor, Mich. "It is in the interests of the whole television industry," Mr. Aaronson writes, "that such intensive efforts as NBC's be pur¬ sued, that the greatest values be realized from the magnificent potential which is inherent in the television medium - above and beyond entertainment." The utilization of the TV medium as an instrument in education is "just now" beginning to make an impression in educa¬ tional circles, he writes, but it is "inevitably true" that the day will come, and in the not too distant future, when television in education will be "as much a part of the system as the blackboard, the chalk and the pencil." (more ) PRESS DEPARTMENT. NATIONAL BROADCASTING COMPANY, 30 ROCKEFELLER PLAZA, NEW YORK 20, NEW YORK