[N.B.C trade releases]. (1957)

Page scan 00019 from [N.B.C trade releases].

Record Details:

Title:
[N.B.C trade releases].
Date:
1957
Publisher:
[New York, N.Y. : National Broadcasting Company]
Volume:
[N.B.C trade releases].
Leaf #:
00019
Language:
English
Subjects:
National Broadcasting Company -- Periodicals, Television programs -- United States -- Periodicals","Radio programs -- United States -- Periodicals","Press releases
Contributor:
University of Maryland, College Park
Sponsor:
University of Maryland, College Park
Coordinator:
Media History Digital Library
Date Added:
May 30, 2024
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NBC TRADE NEWS WOMAN WINS ‘WEDDING SHOWCASE1 FOR BEST ESTIMATE AMONG 925,000 ENTRANTS ON ‘PRICE IS RIGHT1 A Portland, Ore. woman has won the "Wedding Showcase" on NBC-TV's THE PRICE IS RIGHT (11 a.m., EDT, Mondays through Fridays). Edna H. McNaught of 939 SW Tangent St., Portland, the winner, guessed two cents under the actual price of the showcase - $2,692.65. Her guess was the closest among 925,000 home viewers who sent in their estimates of the price of the items displayed during the week of June 17-21. Emcee Bill Cullen announced the winner’s name today on the show. The items which the winner receives and their values are: diamond ring set, $1,750; sterling silver flatwear and chest, $517; pair of lamps, $198; perpetual clock, $150; coffee pot and warmer, $39.95; automatic frying pan, $23.95; and salt and pepper shaker, $13.75. o GENERAL MOTORS ORDERS PARTICIPATION CAMPAIGN IN RADIO ‘NEWS OF THE WORLD’ General Motors Corporation, for its trucks, has ordered a four-week participation campaign on NBC Radio's NEWS OF THE WORLD (Monday through Friday, 7:30-7:45 p.m., EDT) , it was announced today by William K. McDaniel, Vice President, NBC Radio Network Sales. The campaign will start July 29 and calls for a one-minute participation on the Monday, Tuesday and Friday programs each week. The Kudner Agency, Inc., represents General Motors. o NBC-New York, 6/28/57