[N.B.C trade releases]. (1957)

Record Details:

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NBC -TV PROGRAMS 5-WAY TIE BROKEN AS WOMAN WINS 'BOAT SHOWCASE' AMONG 863,778 ENTRANTS ON 'PRICE IS RIGHT' Mrs. Eugene Burns of 224 W. Manheim Street, Philadelphia, Pa., broke a five -way tie to win the "Boat Showcase" on NBC -TV's THE PRICE IS RIGHT (Mondays through Fridays, 11 a.m., EDT). Emcee Bill Cullen announced the winner's name on the show today. The winner and four other entrants, from among 863,778 persons who sent in postcards, exactly guessed $2,511.25 as the total price of the items in the "Showcase." In a bidding run-off among the five on one item in the showcase, - Mrs. Burns had the nearest bid and was declared winner. She will receive: A pair of Apco water skis, $28.35; a fishing rod, $32.50; a Puritan sweater shirt, $10.95; boat speedometer, $5*95; two Mercury "Mark 25" motors, $790; Tee Nee trailer, $248.50, and a Lone Star El Dorado boat, $1,395. The items in the "Boat Showcase" were displayed on "The Price Is Right" during the week of May 27. HIS MAMA DONE 'TOLL' HIM NBC -TV's TRUTH OR CONSEQUENCES, turned up one of the shortest "long distance" calls on record recently. Mrs. Irene Turman of Wilmington, Calif., happily entered a phone booth to carry out her "consequence" - a phone call to her Air Force son, Roger, presumably in Oscota, Mich. After a brief con¬ versation, Mrs. Turman's joy soared higher when the wall of the phone booth was raised and her son was seated there. o NBC -New York, 6/7/57