[N.B.C trade releases]. (1957)

Page scan 000287 from [N.B.C trade releases].

Record Details:

Title:
[N.B.C trade releases].
Date:
1957
Publisher:
[New York, N.Y. : National Broadcasting Company]
Volume:
[N.B.C trade releases].
Leaf #:
000287
Language:
English
Subjects:
National Broadcasting Company -- Periodicals, Television programs -- United States -- Periodicals","Radio programs -- United States -- Periodicals","Press releases
Contributor:
University of Maryland, College Park
Sponsor:
University of Maryland, College Park
Coordinator:
Media History Digital Library
Date Added:
May 30, 2024
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NBC TRADE NEWS LEHN AND FINK TO SPONSOR SEGMENT OF 'TRUTH OR CONSEQUENCES' Lehn and Fink Products Corp,, for its Lysol, will sponsor an alternate-week quarter-hour segment of TRUTH OR CONSEQUENCES, NBC-TV's high-rated daytime program, starting Sept. 19* it was announced today by William R. (Billy) Goodheart Jr., Vice President, Television Network Sales, for the National Broadcasting Company. The 52-week order calls for the advertiser to sponsor the alternate Thursday, 11:30-11:45 a.m., NYT, segment of "Truth or Consequences." The program is telecast Monday through Friday from 11:30-12 noon, EDT. The purchase was made through McCannEricks on, Inc,, advertising agency for Lehn and Fink. o MARXTIME MARCH GROUCHO'S "BET YOUR LIFE" STARTS FALL RADIO SERIES IN NBC SATURDAY SPOT, BUT WILL SWITCH TO MONDAYS The first broadcast in the new Fall series of GROUCHO MARXYOU BET YOUR LIFE on NBC Radio begins Saturday, Sept, 21 (12:30-1 p.m NYT). The second broadcast will be Monday, Sept. 30 (NBC Radio, 8:05 8:30 p.m,, NYT) and the program will continue to be broadcast in that time-spot thereafter. (GROUCHO MARX YOU BET YOUR LIFE will be telecast on Thursdays, over NBC-TV, 8-8:30 p.m., NYT). o NBC -New York, 9/16/57