[N.B.C trade releases]. (1958)

Page scan 0007 from [N.B.C trade releases].

Record Details:

Title:
[N.B.C trade releases].
Date:
1958
Publisher:
[New York, N.Y. : National Broadcasting Company]
Volume:
[N.B.C trade releases].
Leaf #:
0007
Language:
English
Subjects:
National Broadcasting Company -- Periodicals, Television programs -- United States -- Periodicals","Radio programs -- United States -- Periodicals","Press releases
Contributor:
University of Maryland, College Park
Sponsor:
University of Maryland, College Park
Coordinator:
Media History Digital Library
Date Added:
May 30, 2024
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2 Robert W. Sarnoff policies and problems. In addition, the Company decided to brief its 5>^00 employees on top management thinking to promote good will with those groups whose association with the company was considered vital. "To initiate the program, Mr. Sarnoff devoted an unprecedented amount of time and effort to speeches, statements, articles and press conferences. He also devised a series of letters to radio-TV editors in which he frankly and informally discussed the major issues of the industry. These letters were distributed to the Company's entire consumer and trade publicity list as well as to a complete list of NBC personnel. "Cost of the project was negligible, including only mimeographing and mailing. Results were almost immediate and emphatic. The radio-TV press hailed what they called a new era of candor in the broadcasting industry. The program has been established as an integral part of NBC’s public relations policy. " o