[N.B.C trade releases]. (1959)

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JACK TRACY ROOM 320 TRADE NEWS 2 COPIES X-H June 1, 1959 KELLOGG COMPANY WILL BE ALTERNATE -WEEK SPONSOR OF ’THE DEPUTY, ’ NEW WESTERN ADVENTURE SERIES STARRING HENRY FONDA ON NBC -TV NETWORK SATURDAY NIGHTS IN 1959-60 SEASON The Kellogg Company will be alternate -week sponsor of "The Deputy," the new Western adventure series starring Henry Fonda, on the NBC Television Network during the 1959-60 season, it was announced today by Walter D. Scott, Executive Vice President, NBC Television Network. Destined to add a new dimension to the TV Western domain, the new series will present Fonda as Chief Marshal Simon Fry, a champion of law and order in the reckless Southwest Arizona Territory in the 1880s. The program will be telecast Saturdays, 9-9:30 p.m. (NYT) beginning in the Fall. Playing the role of Fonda's deputy will be Allen Case, who has a number of television roles and Broadway appearances to his credit. Wallace Ford and Betty Lou Keim are also co-starred. The new series was created by Roland Kibbee and Norman Lear, who was head writer for George Gobel's show last season. Michael Kraike will produce the series with William Frye as executive producer. Some of television’s top writers and directors will also be used in the series, which is being filmed by Revue Productions. The Kellogg order was placed through Leo Burnett, Inc. o PRESS DEPARTMENT, NATIONAL BROADCASTING COMPANY, 30 ROCKEFELLER PLAZA, NEW YORK 20, NEW YORK