[N.B.C trade releases]. (1959)

Page scan 0007 from [N.B.C trade releases].

Record Details:

Title:
[N.B.C trade releases].
Date:
1959
Publisher:
[New York, N.Y. : National Broadcasting Company]
Volume:
[N.B.C trade releases].
Leaf #:
0007
Language:
English
Subjects:
National Broadcasting Company -- Periodicals, Television programs -- United States -- Periodicals","Radio programs -- United States -- Periodicals","Press releases
Contributor:
University of Maryland, College Park
Sponsor:
University of Maryland, College Park
Coordinator:
Media History Digital Library
Date Added:
May 30, 2024
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JACK TRACY ROOM 320 TRADE N EWS 2 COP I ES X-H June 2, 1959 20 ADVERTISERS PLACE SUMMERTIME ORDERS TOTALING $2,734,255 ON NBC RADIO NETWORK Twenty advertisers taking advantage of radio’s Summertime gain in audience have placed orders with the NBC Radio Network total¬ ing $2,734,255 in net revenue during the four-week period ending May 22, William K. McDaniel, Vice President in charge of NBC Radio Network Sales, announced, today. Aiming at the large number of listeners who will have auto radios and portable radios tuned to "Monitor" on the July 4th weekend, as well as NBC Radio’s regular home audience, the International Swimming Pool Corporation has ordered a heavy concentration of an¬ nouncements for July 3j 4 and 5. The order was placed through Doyle Dane Bernbach, Inc . The United States Rubber Company, to promote the sale of auto tires, and the Socony Mobil Oil Company, to advertise gasoline and other motoring products, also have ordered extensive Summer schedules. The U. S. Rubber order was placed through Fletcher D. Richards, Inc., and the Socony Mobil Oil order through Compton Advertising, Inc. Other advertisers and their agencies include Grove Laboratories, Inc. (Gardner Advertising Company); Savings and Loan (more ) PRESS DEPARTMENT, NATIONAL BROADCASTING COMPANY, 30 ROCKEFELLER PLAZA, NEW YORK 20, NEW YORK