[N.B.C trade releases]. (1959)

Page scan 000155 from [N.B.C trade releases].

Record Details:

Title:
[N.B.C trade releases].
Date:
1959
Publisher:
[New York, N.Y. : National Broadcasting Company]
Volume:
[N.B.C trade releases].
Leaf #:
000155
Language:
English
Subjects:
National Broadcasting Company -- Periodicals, Television programs -- United States -- Periodicals","Radio programs -- United States -- Periodicals","Press releases
Contributor:
University of Maryland, College Park
Sponsor:
University of Maryland, College Park
Coordinator:
Media History Digital Library
Date Added:
May 30, 2024
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June 11, 1959 TWO-PART DRAMATIZATION OP BUDD SCHULBERG'S "WHAT MAKES SAMMY RUN?" TO BE COLORCAST OCT, 4 AND 11 IN NBC-TV NETWORK'S NEW "SUNDAY SHOWCASE" SERIES "What Makes Sammy Run?" - a two-part dramatization of Budd Schulberg's vitriolic novel - will be colorcast on the NBC-TV Net¬ work's new "Sunday Showcase" series Sunday, Oct, 4 and Sunday, Oct, 11 (8-9 p.m. NYT), it was announced today by David Levy, Vice President, NBC Television Network Programs and Talent. This NBC production will be the first extended television presentation of Schulberg's hard-hitting 1941 novel depicting the rise and fall of a Hollywood movie czar. / Budd Schulberg has written the TV adaptation in collabora¬ tion with his brother, Stuart Schulberg, a motion picture producer. Although the action of the novel is laid in the 1930s, the Schulbergs have updated the TV dramatization. In the TV version, Sammy is a boy from the slums who makes good in the 1950s. "What Makes Sammy Run?" was Schulberg's first novel, and it established the author, then only 27, as a major American writer. It started a new trend in writing - the inside story of a ruthless man who climbed to the top. (more) PRESS DEPARTMENT, NATIONAL BROADCASTING COMPANY, 30 ROCKEFELLER PLAZA, NEW YORK 20. NEW YORK