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June 15> 1959z copies x-h
•THE NATIONAL FARM AND HOME HOUR’ LAUNCHES NEW STREAMLINED FORMAT
A streamlined format - including the addition of a new announcer, up-to-the-minute news features, and new musical segments -is keeping network radio's oldest farm show, "The National Farm and Home Hour," abreast of the times.
The program, which is broadcast by the NBC Radio Network from 12 noon to 12:25 p.m. (EDT) Saturdays, has named Gregg Donovan of NBC Chicago's announcing staff to assist emcee Everett Mitchell.
News and interviews on subjects of interest to America's agricultural population will be presented as a weekly feature by Layne Beaty, radio chief of the U. S. Department of Agriculture.
The musical segment of the program will consist of favorite selections by popular vocalists and bands. Even the commercials have been streamlined; they will be testimonials by users of Allis-Chalmers equipment. The Allis-Chalmers Manufacturing Company, makers of farm, construction, electrical and heavy industry equipment, has sponsored the program since 1945.
When "The National Farm and Home Hour" marked its 30th anniversary on the NBC Radio Network in October, 1958, Secretary of Agriculture Ezra Taft Benson paid tribute to its three decades of serv¬ ice to American agriculture. The program is the most honored agricul¬ tural show on the air; it has won awards from the Institute for Educa¬ tion by Radio at Ohio State University, the National Safety Council, and other groups. o