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TRADE NEWS
June 16, 1959
BUICK TO SPONSOR SIX PULL-HOUR BOB HOPE SHOWS ON NBC -TV NETWORK IN 1959-60 SEASON
Bob Hope will return to the NBC-TV Network next season in another series of six hour-long telecasts to be sponsored by the Buick Motor Division of General Motors Corporation, it was announced today by Don Durgin, Vice President, NBC Television Network Sales.
Hope, who will observe his 10th anniversary in television next season, consistently attracts record audiences and has earned the distinction of being the most traveled entertainer. He has covered nearly 4,000,000 miles since May, 1941, when he began enter¬ taining U. S. servicemen. Since then his travels have taken him from Alaska to the South Pacific, from Moscow to Morocco, and last December he made his fifth consecutive Yuletide GI entertainment tour overseas.
This will be Hope’s second season under Buick sponsorship.
He has won a number of awards for his TV shows in the past. His tele¬ cast filmed in Moscow and presented last year received both the Sylvania Award for the most outstanding variety show of 1958* and the George Poster Peabody Award for "television contribution to inter¬ national understanding" in 1958.
Hope will open his 1959-60 series in October. The complete schedule and list of guest stars will be announced.
The Buick purchase was made through McCann -Ericks on, Inc.
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PRESS DEPARTMENT, NATIONAL BROADCASTING COMPANY, 30 ROCKEFELLER PLAZA, NEW YORK 20, NEW YORK