[N.B.C trade releases]. (1959)

Page scan 000225 from [N.B.C trade releases].

Record Details:

Title:
[N.B.C trade releases].
Date:
1959
Publisher:
[New York, N.Y. : National Broadcasting Company]
Volume:
[N.B.C trade releases].
Leaf #:
000225
Language:
English
Subjects:
National Broadcasting Company -- Periodicals, Television programs -- United States -- Periodicals","Radio programs -- United States -- Periodicals","Press releases
Contributor:
University of Maryland, College Park
Sponsor:
University of Maryland, College Park
Coordinator:
Media History Digital Library
Date Added:
May 30, 2024
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17A ' I JACK TRACY ROOM 320 TRADE N EWS 2 COPIES X-H June 17, 1959 PROCTER AND GAMBLE COMPANY SIGNS FOR FULL SPONSORSHIP OF ’WICHITA TOWN' ON NBC -TV NETWORK The Procter and Gamble Company has signed for full sponsor¬ ship of "Wichita Town" on the NBC Television Network during the 1959-60 season, it was announced today by Walter D, Scott, Executive Vice President, NBC Television Network. Joel McCrea will star in the half-hour filmed series, which will tell the story of the growth of Wichita in the days when it mir¬ rored the development of the West. The star’s son, Jody, will be fea¬ tured in the program, which will be telecast Wednesdays (10:30-11 p.m. NYT) on the NBC -TV Network. The noted screen star will appear as Wichita’s U. S. Marshal Mike Dunbar. His son will portray the marshal’s friend, Ben Matheson, foreman of the Circle J. Ranch in West Texas, where the huge cattle drives to Wichita began in the decade after the Civil War. Walter Mirisch, executive producer of "Friendly Persuasion" and many other highly successful motion pictures including a soon-tobe-released Joel McCrea Western, "The Gun Fight at Dodge City," will produce "Wichita Town" for The Mirisch Company in association with the NBC Television Network. The agency for Procter and Gamble is Benton & Bowles Inc. PRESS DEPARTMENT, NATIONAL BROADCASTING COMPANY, 30 ROCKEFELLER PLAZA, NEW YORK 20, NEW YORK