[N.B.C trade releases]. (1960)

Page scan 000269 from [N.B.C trade releases].

Record Details:

Title:
[N.B.C trade releases].
Date:
1960
Publisher:
[New York, N.Y. : National Broadcasting Company]
Volume:
[N.B.C trade releases].
Leaf #:
000269
Language:
English
Subjects:
National Broadcasting Company -- Periodicals, Television programs -- United States -- Periodicals","Radio programs -- United States -- Periodicals","Press releases
Contributor:
University of Maryland, College Park
Sponsor:
University of Maryland, College Park
Coordinator:
Media History Digital Library
Date Added:
May 30, 2024
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JACK TRACY ROOM 320 2-X-H NBC TRADE NEWS June 16, i960 CARTER PRODUCTS AND LIGGETT & MYERS TOBACCO TO CO-SPONSOR NBC COLORCAST OF 11TH ANNUAL PRO BOWL GAME JAN. 15 Carter Products Inc. and Liggett & Myers Tobacco Company Inc. will co-sponsor the colorcast of the 11th annual Pro Bowl game at the Los Angeles Coliseum on Sunday, Jan. 15, 196 1, it was announced today by Edwin S. Friendly Jr., Director of Special Program Sales, NBC Television Network. It will mark the fourth straight year that the NBC-TV Network has covered the Pro Bowl, and the third year L & M has co-sponsored the telecast. Carter Products also was a co-sponsor of the i960 game. The Pro Bowl game features top stars of the National Football League, with the Eastern Conference battling the Western Conference. The Western stars have won six of the 10 previous con¬ tests, including the i960 game with a 38-21 final score. The Liggett & Myers purchase was made through its advertising agency, Dancer-Fitzgerald-Sample Inc., and the Carter Products order was placed through Sullivan, Stauffer, Colwell and Bayles Inc. o PRESS DEPARTMENT, NATIONAL BROADCASTING COMPANY, 30 ROCKEFELLER PLAZA, NEW YORK 20, NEW YORK