[N.B.C trade releases]. (1960)

Record Details:

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2 1 33 Years of Broadcasting1 research job which will reflect the unique place held by broadcasting in the social life of America and its evolution as an expression of American taste. "It’s appropriate," continued Mr. Linkroum, "that the 35th anniversary show will be a special, because network broadcasting started with a special. Back in November, 1926, NBC broadcast over a 21-station hookup a special four and one-quarter hour program from New York, featuring Mary Garden, Weber and Fields, Ben Bernie’s Orchestra, and - in the first network remote - Will Rogers in his dressing room on tour. "We hope to round up - either live, on film or recorded — the stars from all networks who contributed to broadcasting’s growth from local to network radio, to World War II where correspondents brought the immediacy of battle from frontline trenches into millions of homes, to the development of television. "Our aim will be to remind our audience, through reliving the highlights of 35 years of radio and television, of the pleasures and excitement which broadcasting has brought to America. By taking a step-by-step tour through the years, we’ll show how radio and television have shown a remarkable responsiveness to the changing needs of our times. As tastes, conditions and the desires of the public undergo changes, broadcasters find new frontiers to be crossed. We’re going to show how a lot of them were crossed." Mr. Linkroum said he and his researchers are looking for historical data and recordings from radio’s early days. "We want all broadcasters to know about the program, " he said, "and we welcome all ideas . ” o NBC-New York, 8/16/6 0