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2 Daytime Orders
The Thomas Leeming purchase was placed through William Esty & Company Inc. and is for quarter-hours in "The Price Is Right, " "The Loretta Young Theatre, " "Make Room for Daddy, " "Concentration," "It Could Be You" and "From These Roots."
Ex-Lax, through Warwick & Legler Inc., has placed an order for quarter-hours in "Say When, " "It Could Be You" and "The Jan Murray Show. "
Miles Laboratories also has renewed its participation in "Concentration," "The Price Is Right," "Play Your Hunch,"
"Truth or Consequences, " "Loretta Young Theatre, " "It Could Be You" and "From These Roots. "
General Mills also will continue its sponsorship of "NBC News Day Report, " the five -minute midday news report it has sponsored since the program began last Oct. 3, as well as of "Concentration," "The Jan Murray Show," "From These Roots," and "King Leonardo and His Short Subjects, " the Saturday morning show. General Mills also has placed an order in "Pip the Piper, " the new half-hour Saturday morning children's show beginning June 24. The orders were through Dancer-Fit zgerald-Sample, Inc., and Knox, Reeve Advertising Inc.
Procter & Gamble has placed orders in "Loretta Young Theatre," "Truth or Consequences," "Make Room for Daddy" and "It Could Be You. " Agencies involved were Compton, Dancer-FitzgeraldSample Inc., Benton & Bowles Inc., and Leo Burnett.
Proctor-Silex Corporation has renewed its orders in "The Price Is Right," "Play Your Hunch," "Say When" and "The Jan Murray Show." The purchases were through Weiss & Geller Inc.
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