[N.B.C trade releases]. (1961)

Page scan 00039 from [N.B.C trade releases].

Record Details:

Title:
[N.B.C trade releases].
Date:
1961
Publisher:
[New York, N.Y. : National Broadcasting Company]
Volume:
[N.B.C trade releases].
Leaf #:
00039
Language:
English
Subjects:
National Broadcasting Company -- Periodicals, Television programs -- United States -- Periodicals","Radio programs -- United States -- Periodicals","Press releases
Contributor:
University of Maryland, College Park
Sponsor:
University of Maryland, College Park
Coordinator:
Media History Digital Library
Date Added:
May 30, 2024
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NBC COLOR TELEVISION NEWS October 6, 1961 PREMIERE OF "DAVID BRINKLEY'S JOURNAL" British Press, Unusual Sightseeing Tour of U.S. and Visit To a Boom Town Are Topics for Color Program David Brinkley will take a close look at the British popular press on the premiere of his new weekly color program (on NBC-TV Wednesday, Oct, 11,10:30-11 p.m. EDT). For the start of "David Brinkley’s Journal," the NBC News correspondent will examine a sampling of the coverage of the London Daily Mirror and will interview its publisher, Cecil Harmsworth King. King says in the interview, filmed in London, that the Daily Mirror has the largest newspaper circulation in the world, is read each day by 40 percent of the adults of the United Kingdom and its aim is not news but entertainment. When asked why the paper recently played a murder story on the front page and the Berlin crisis on the last, the publisher replied: "The situation in Berlin is very dangerous, and if we put it on the first page it creates a sort of war hysteria." King describes American newswriting as "the most turgid journalism in the world" and as "acres and acres of soggy boredom." Brinkley will consider the question of whether editorial comment by the British popular press is worth quoting in American news¬ papers and whether it should be answered by U. S. officials. (more) PRESS DEPARTMENT, NATIONAL BROADCASTING COMPANY, 30 ROCKEFELLER PLAZA, NEW YORK 20, NEW YORK