[N.B.C trade releases]. (1961)

Page scan 00073 from [N.B.C trade releases].

Record Details:

Title:
[N.B.C trade releases].
Date:
1961
Publisher:
[New York, N.Y. : National Broadcasting Company]
Volume:
[N.B.C trade releases].
Leaf #:
00073
Language:
English
Subjects:
National Broadcasting Company -- Periodicals, Television programs -- United States -- Periodicals","Radio programs -- United States -- Periodicals","Press releases
Contributor:
University of Maryland, College Park
Sponsor:
University of Maryland, College Park
Coordinator:
Media History Digital Library
Date Added:
May 30, 2024
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2 Surveys new series, "David Brinkley's Journal," with Douglas Fir Plywood Association as a co-sponsor, started on NBC-TV last night (Oct. 11 — 10:30-11 p.m. EDT). The doctors* study was conducted last July among participants in the American Medical Association Annual Conference in New York City. Altogether, 454 physicians were interviewed. The lawyers' study was conducted among participants at the 84th annual meeting of the American Bar Association in St. Louis last August, which involved a sampling of 500 lawyers. On all news and public affairs performance measures, NBC ranked best in both surveys. The results: Doctors Lawyers Watch most for the news NBC 53$ 57$ CBS 39 36 ABC 8 7 Has most thorough news NBC 48 52 coverage CBS 46 38 ABC 6 10 Does best job of putting NBC 55 54 on special programs CBS 40 37 analyzing and interpreting news events. ABC 5 9 Does best job of informing NBC 49 51 the public about important CBS 42 43 current national and international issues ABC 9 6 NBC ' s Hunt ley -Brinkley team scored well ahead of commentators among both doctors and lawyers, with NBC's Martin and Frank McGee also showing strength. In summary, Mr. Scott said, NBC's record in the area and public affairs programming was strongly endorsed by people to two important groups of opinion leaders. Tnis, he added. other Agronsky of news belonging substantially reflects the continued efforts spent by NBC in this area. (more )