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2 Policy
"In programs depicting the contemporary American scene, NBC follows a policy of portraying all members of minority groups fairly and honestly, avoiding stereotypes, in a manner consistent with their relationship to the society as a whole and with the realities of every¬ day life. While this policy applies to all racial minorities, obvious¬ ly its principal reference — because they constitute such a sizable minority - is to the casting and depiction of Negroes. Our policy and objectives in this area were discussed in some detail in meetings recently held on the West Coast between representatives of the NBC Program and Broadcast Standards Departments and the producers of all filmed NBC programs. We believe, however, the importance of the subject warrants its emphasis again, and in writing, so that all concerned will take affirmative steps to recognize these objectives in program planning and casting.
"The purpose of the policy, apart from its basic intention of assuring fairness in employment, is to present through our medium, where pertinent and within the permissive framework of dramatic license, a reasonable reflection of the contemporary American scene. As an example of one way it may be effectively implemented, producers are urged to cast Negroes - subject to their availability and competence as performers — as people who are an integral segment of the national society, as well as in those roles where the fact of their minority status is of dramatic significance. Negroes are actually engaged in many occupations that are part of the background of storytelling, and accordingly there should be opportunities to include them in roles where it would be natural and realistic for a Negro to appear. This does not mean that any special effort should be made merely for its own sake to include members of racial minorities in programs that do not logically
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