[N.B.C trade releases]. (1962)

Record Details:

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2 Cede principles are not only inherent in the whole framework of the Code operation, but are explicitly spelled out in the outline of procedures agreed upon by the three networks." Mr. Adams wrote that the NAB "has been established by the industry itself, to serve the subscribing broadcasters - stations as well as networks - with advice and guidance on matters of Code application. We felt that in those exceptional cases where the Code Authority believed it necessary to view a program in order to judge a question of Code compliance, to preclude it from doing so would be inconsistent with the function and purpose for which it had been established by the industry." Mr. Adams told the station managers that NBC felt "strengthen¬ ing the processes of industry self-regulation and removing any questions of the effectiveness of its procedures represent the best and most meaningful safeguards against extensions of government regulation and intervention by government in the program process." Mr. Adams pointed out that NBC is already implementing the procedures agreed upon with the NAB Code Authority, by furnishing the NAB Code offices with detailed advance program information and by dayby-day consultation between NBC’s Broadcast Standards staff and representatives of the NAB Code Authority on program questions as they arise in the course of Broadcast Standards review. He emphasized NBC’s belief that these arrangements "would normally result in resolving any Code question prior to completion of a program." As an additional measure toward keeping affiliates informed about the program material NBC-TV offers, Mr. Adams announced that Broadcast Standards editors soon will prepare an appropriate synopsis of each program episode in the adventure. Western and suspense drama categories as they review the scripts. These advance Program Summaries will be sent to NBC-TV affiliates and to the NAB Code offices. o NBC-New York, 6/8/62