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JACK TRACY ROOM 320
2"X"H NBC TRADE NEWS
$13,470,000 IN NEW AND RENEWED BUSINESS — LARGEST ONE-MONTH TOTAL IN HISTORY OP NBC-TV 'S DAYTIME SCHEDULE-WAS PLACED DURING MAY
FOR RELEASE MONDAY A.M., JUNE 18
The largest one-month total of new and renewal business -$13,470,000 - in the history of NBC-TV's daytime schedule was placed during May, it was announced today by James Hergen, Director of Day¬ time Sales, NBC Television Network.
Orders from 14 national advertisers during May topped - by nearly $2,000,000 - the previous one-month high of $11,500,000 established in June 1961.
"This record-breaking month of sales, in which many long-term orders were recorded, represents widespread advertiser recognition of NBC-TV's continued strong performance in daytime television,"
Mr. Hergen said.
Orders for sponsorship were placed in every NBC-TV MondaythroughFriday daytime program in which sponsorship was available, and three Saturday morning programs.
Included among the new orders were purchases by The Borden Company, returning to the NBC-TV Network for the first time since 1959, and Thomas Leeming Co. Inc., purchasing sponsorship in NBC-TV' s fourth quarter daytime schedule for the fourth consecutive year.
NBC-TV's oldest continual daytime sponsor. The Procter & Gamble Company, renewed daytime advertising on NBC for the 10th consecutive year.
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PRESS DEPARTMENT, NATIONAL BROADCASTING COMPANY, 30 ROCKEFELLER PLAZA, NEW YORK 20, NEW YORK