[N.B.C trade releases]. (1962)

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JACK TRACY ROOM 320 NB C TRADE NEWS July 23, 1962 1 NBC ENGINEERING DEPARTMENT DEVELOPS NEW ELECTRONIC TECHNIQUE WHICH INTEGRATES TV PROGRAM FILM AND COMMERCIAL A new electronic technique which smoothly integrates television program film and commercial film has been developed by the NBC Engineering Department, and it has been installed in several 35 mm and 16 mm film projectors in New York and NBC’s owned station in Chicago, WNBQ. The new device, which stops and cues film automatically, has proven highly satisfactory in operation, and NBC plans to have it installed in all its projectors in Chicago and the NBC production centers in New York and Burbank. Describing the operation of the device, James L. Wilson, Director, Engineering, National Broadcasting Company, said that at times of transition there was often delayed cuing of either program or commercial film which momentarily resulted in no picture on the home TV screen. The new device eliminates any "blackouts" as it stops program film and starts commercial film at the same time. Then, as the commercial film nears conclusion, it cues the program film, which starts the precise moment the commercial has ended. o PRESS DEPARTMENT, NATIONAL BROADCASTING COMPANY, 30 ROCKEFELLER PLAZA, NEW YORK 20, NEW YORK