[N.B.C trade releases]. (1963)

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2 Movies \ "The decision to continue both 'Saturday Night at the Movies' and 'Monday Night at the Movies' next season," Mr. Scott said, "was made because of the wide audience appeal of prestige films showcased in prime evening time. "The most dramatic evidence of this appeal," he pointed out, "was the unprecedented shift in the Monday night audience when NBC presented its first Monday night movie, 'The Enemy Below, ' on Feb. 4. In one week - from Jan. 28 to Feb. 4 - six million more homes tuned in to NBC-TV between 7:30-9:30 p.m. EST, an increase in audience share of 130 per cent." The selections from Metro-Goldwyn-Mayer will be made from among such top motion pictures as: "Adam's Rib" - Spencer Tracy, Katharine Hepburn, Tom Ewell, July Holliday. "Annie, Get Your Gun" - Betty Hutton, Howard Keel, Keenan Wynn. Cobb. "The Brothers Karamazov" - Yul Brynner, Maria Schell, Lee J. "Bad Day at Black Rock" - Spencer Tracy, Robert Ryan, Walter Brennan. "Battleground" - Van Johnson, John Hodiak, James Whitmore, George Murphy. "Tunnel of Love" — Doris Day, Richard Widmark. "Executive Suite" - William Holden, June Allyson, Fredric March, Shelley Winters. "The Asphalt Jungle" - Marilyn Monroe, Sterling Hayden, James Whitmore. "Father of the Bride" - Spencer Tracy, Elizabeth Taylor, Joan Bennett. (more)