[N.B.C trade releases]. (1963)

Page scan 00031 from [N.B.C trade releases].

Record Details:

Title:
[N.B.C trade releases].
Date:
1963
Publisher:
[New York, N.Y. : National Broadcasting Company]
Volume:
[N.B.C trade releases].
Leaf #:
00031
Language:
English
Subjects:
National Broadcasting Company -- Periodicals, Television programs -- United States -- Periodicals","Radio programs -- United States -- Periodicals","Press releases
Contributor:
University of Maryland, College Park
Sponsor:
University of Maryland, College Park
Coordinator:
Media History Digital Library
Date Added:
May 30, 2024
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NB C TRADE NEWS March 4, 1963 MOHAWK CARPET MILLS TO SPONSOR 1 FRED WARING EASTER SHOW* "The Fred Waring Easter Show" - a full-hour Spring musical extravaganza starring Fred Waring and His Pennsylvanians - will be a special NBC -TV Network color broadcast Sunday, April 14 (4:30-5:30 p.m. EST). Mohawk Carpet Mills (through Maxon Inc. agency) will sponsor this Easter Sunday broadcast. It will be produced by Roger Gimbel (for Roger Gimbel Enterprises) and directed by Clark Jones, with Bill Foster as choreographer. The writers are Sid Zelinka, Art Malvin and Dick Williams . The show, starring Waring and the entire Pennsylvanians company — glee club, orchestra, vocal groups and soloists - will originate, on tape, in NBC-TV‘s Peacock Theatre, New York. The program will present classic, semi-classic and popular music and song-and-dance with a Springtime and Easter devotional theme. Waring, who organized his Pennsylvanians 47 years ago in Tyrone, Pa., is currently on a 44-city, 7 > 000-mile concert tour of the United States. His last NBC-TV appearances were in "Fred Waring1 s Unforgettables " on "Du Pont Show of the Week" Dec. 24, 1961, and "Bell Telephone Hour" Jan. 18, 1963. o PRESS DEPARTMENT, NATIONAL BROADCASTING COMPANY, 30 ROCKEFELLER PLAZA, NEW YORK 20, NEW YORK