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JACK TRACY ROOM 320
from the national broadcasting company
Thirty Rockefeller Plaza, New York 20, TV. Y. 2 X H
NBC WILL FINANCE INDEPENDENT STUDY BY AMERICAN POLITICAL SCIENCE ASSOCIATION TO DETERMINE BEST FORMAT FOR TV DEBATES BETWEEN PRESIDENTIAL CANDIDATES IN 1964 Robert W. Sarnoff Announces Plan in Address Before Chicago World Trade Conference
CHICAGO, March 5 - The National Broadcasting Company will finance an independent study by the American Political Science Associa¬ tion to determine the best format for television debates between the Presidential candidates in 1964, Robert W. Sarnoff, Chairman of the Board of NBC, announced tonight in a speech before the 26th Chicago World Trade Conference.
Mr. Sarnoff said that NBC had made a grant to this Association, the nation’s major professional organization devoted to the study of government and politics, "to devise the best possible forms and procedures for televised political debates."
The study proposed by NBC will be conducted by a seven-man committee of experts in political science and communications, appointed by the APSA, and headed by its president. Dr. Carl J. Friedrich, Eaton Professor of the Science of Government at Harvard University.
"Whatever recommendations are arrived at will be the group’s own, the result of careful, scholarly deliberation,"
Mr. Sarnoff said. "By starting at this early date, the group will be able to present its findings well in advance of the 1964 Presidential campaign. I am confident that its proposals will be a major contribution to our democratic process.11
Press Department, Room 320 ( RIO re )