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NBC COLOR TELEVISION NEWS
March 2, 1964
"SLOW FADS TO BLACK, " AN ORIGINAL ROD SERLING DRAMA ON BOB HOPE'S "CHRYSLER THEATRE" SERIES, WILL STAR ROD STEIGER AS MOVIE EXECUTIVE FACING STUDIO LOSS
"Slow Fade to Black, " an original Rod Serling drama starring Rod Steiger as a Hollywood movie Czar approaching the end of his reign, will be presented on the "Bob Hope Presents the Chrysler Theatre" color series Friday, March 27 (NBC-TV, 8:30-9:30 p.m. EST).
Robert Culp, James Dunn, Anna Lee and Sally Kellerman also star in the story about a once-powerful studio head whose tottering empire is falling into the hands of Wall Street interests. Series star Bob Hope appears in a cameo role as an awards ceremony emcee.
This production marks the third Serling assignment to date in the weekly Chryslersponsored series. His first, an original story titled "A Killing at Sundial" was the series’ premiere Sept. 27, 1963. His second was an adaptation of John O’Hara’s "It’s Mental Work," presented Dec. 20.
As "Slow Fade to Black" opens, movie magnate Mike Kirsch (Steiger) is soon to receive the "producer of the year" award when he learns he is only hours away from losing control of his studio. Of the two men closest to Kirsch, oldtime Russ Landers (Dunn) is an inef¬ fectual "yes" man, while Madison Avenue-type Peter Furgatch (Culp) is a follower of the new school of films and a secret ally of the big New York money interests.
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PRESS DEPARTMENT. NATIONAL BROADCASTING COMPANY, 30 ROCKEFELLER PLAZA, NEW YORK 20, NEW YORK