[N.B.C trade releases]. (1964)

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•* JACK TRACY ROOM 320 NBC TRADE NEWS April 1, 1964 KIMBERLY-CLARK INCREASES ITS SPONSORSHIP TO FIVE NBC-TV NETWORK DAYTIME PROGRAMS The Kimberly-Clark Corp. has increased its sponsorship to five NBC-TV daytime programs, it was announced today by James Hergen, Director of Daytime Sales, NBC Television Network. In addition to its current sponsorship of "You Don't Say I" and "The Match Game," Kimberly-Clark has renewed its orders in "Say Wien" and "Truth or Consequences" for 52 weeks beginning in April. The advertiser has also ordered weekly participations in "The Loretta Young Theatre" starting in June. The agency for Kimberly-Clark is Foote, Cone & Belding. o PRESS DEPARTMENT, NATIONAL BROADCASTING COMPANY, 30 ROCKEFELLER PLAZA, NEW YORK QO, NEW YORK