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NBC COLOR TELEVISION NEWS UNANIMOUSLY FAVORABLE COMMENT REACHES NBC FOR 'PROJECT 20 T
COLORCAST OF ’THE PIED WHITE AND BLUE’
Public reaction to the NBC "Project 20" program, "The Red White and Blue," presented in color on NBC-TV Tuesday, June 9, has been unanimously favorable.
Hundreds of telephone calls reached the NBC switchboard immediately after the program went off the air, all praising the program highly. The volume of mail has been increasing steadily since the program, and the letters, too, have been unanimous in praise of the special telecast , which concerned apathy shown towards patriotism in America today.
"Reaction of viewers to 'The Red White and Blue’ has been as great as any previous 'Project 20,' perhaps even greater," Donald B.
Hyatt, producer and director of the program, said.
Among many wires received the day after the telecast was one from Senator Karl E. Mundt (R. -S.D. ), who praised it as being "of immeasurable value in providing opportunity for all Americans to better understand and appreciate the rich heritage of freedom that is ours today. "
Many complimentary wires and letters have been received from teachers. Several writers expressed being pleased that such attention had been given to lack of patriotic display.
Mention of the colorcast and an article, written for the • periodical TV Channels about Walter Brennan, narrator of the program,
was inserted June 8 in the Congressional Record by Senator Strom Thurmond (D*~S.C.). o NBC -New York, 6/12/64
PRESS DEPARTMENT, NATIONAL BROADCASTING COMPANY, 30 ROCKEFELLER PLAZA, NEW YORK 20, NEW YORK