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JACK TRACY ROOM 320
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2 x h NBC TRADE NEWS
'TODAY' VIRTUALLY SOLD OUT FOR TWO CONVENTION WEEKS,
WITH SALES TO 15 SPONSORS TOTALING ALMOST $600,000
The "Today” show on NBC-TV is virtually sold out with sales from 15 advertisers totaling almost $600,000 for the two weeks when the program will originate live from the political convention cities, it was announced today by Mike Weinblatt, Director, Participating Program Sales, NBC-TV.
Mr. Weinblatt said three sponsors have purchased multiple participations solely during these weeks to reach "Today's" convention viewers. The sponsors are Newsweek magazine (through Joe Gans &
Company Inc.), Mutual of Omaha (Bozell & Jacobs) and Book Enterprises (Schwab, Beatty & Porter Inc.).
The "Today" show, as previously announced, will originate from the lobby of the San Francisco Hilton during the Republican Convention in that city the week of July 13-17. In Atlantic City for the Democratic Convention, "Today" will be telecast from the Claridge Hotel the week of Aug. 24-28.
Hugh Downs, Jack Lescoulie, Frank Blair and Maureen O'Sullivan will be in both cities for the shows, Hugh will do the Newsweek and Mutual of Omaha commercials live during the series.
Six other regular "Today" advertisers have also stepped up their participations in the show during these weeks. They are 0, M.
Scott & Sons; Gibson Refrigerator Div,; F. E. Compton & Co,; Regal Crown; Wolverine Shoe & Tanning Corp., and Gulf American Land Corp.
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NBC-New York, 6/16/64
PRESS DEPARTMENT, NATIONAL BROADCASTING COMPANY, 30 ROCKEFELLER PLAZA, NEW YORK QO, NEW YORK