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NBC TRADE NEWS
June 16, 1964
GILLETTE AND CHRYSLER TO SPONSOR NBC -TV AND RADIO COVERAGE OF ALL-STAR BASEBALL GAME
The 35th All-Star Baseball Game, to be played Tuesday, July 7 at baseball’s newest park - Shea Stadium in New York — will be carried by the NBC Television and NBC Radio Networks, with the TV coverage in color. Air times on both TV and radio will be 12:45 p.m. EDT, 15 minutes before game time.
NBC’s dual coverage will be co-sponsored by Gillette Safety Razor Company (through Maxon Inc.) and Chrysler Corporation (through Young & Rub i cam).
This will be the 19th All-Star classic to be covered by NBC -TV, and the fifth straight game to be colorcast. NBC Radio has covered every year since 1957, including the two-game years of 1959-62.
NBC Radio also broadcast the first game in the series in 1933 in Chicago.
The National League, which once trailed by a 12-4 count, has a chance to deadlock the series with a victory this year. The American League’s edge is 17 to 16, with one tie. The National Leaguers won last year, 5-3. The NL also pulled within a game of tying the series after the first game of 1962, but the AL took the second game that year to regain a two-game advantage.
Walter Alston of the world champion Los Angeles Dodgers will manage the National League this year, and A1 Lopez of the Chicago White Sox will pilot the American League.
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PRESS DEPARTMENT, NATIONAL BROADCASTING COMPANY, 30 ROCKEFELLER PLAZA, NEW YORK 20, NEW YORK