[N.B.C trade releases]. (1964)

Record Details:

Title:
[N.B.C trade releases].
Date:
1964
Publisher:
[New York, N.Y. : National Broadcasting Company]
Volume:
[N.B.C trade releases].
Leaf #:
000315
Language:
English
Subjects:
National Broadcasting Company -- Periodicals, Television programs -- United States -- Periodicals","Radio programs -- United States -- Periodicals","Press releases
Contributor:
University of Maryland, College Park
Sponsor:
University of Maryland, College Park
Coordinator:
Media History Digital Library
Date Added:
December 08, 2023
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JACK TRACY ROOM 320 NBC TRADE NEWS June 22, 1964 GENERAL MILLS TO SPONSOR ’ALL-STAR SCOUTING REPORT’ PRECEDING TELECAST OF ALL-STAR BASEBALL GAME "All-Star Scouting Report," a 15-minute program with sportscaster Lindsey Nelson as host, will precede NBC-TV's coverage of the All-Star Baseball Game Tuesday, July 7* General Mills Inc, (through Knox Reeves Advertising Inc,) will sponsor the pre-game show, which will be presented from 12:30 to 12:45 p.m. EDT in black and white. The game telecast, in color, will start at 12:45 p.m, EDT, 15 minutes before playing time. Nelson, one of the TV and radio announcers for the New York Mets, also will be one of the TV commentators for the All-Star Game. This is his fourth straight year as host of "All-Star Scouting Report," "Scouting Report" will feature action-film clips of players in the starting lineups for the National and American League teams. Nelson also will give a scouting report citing distances and other facts of the All-Star Game ball park. Shea Stadium, home of the New York Mets. "All-Star Scouting Report" will be packaged by Tel Ra Productions, with Dan Wise as executive producer, Conley Benfield as producer and Roy Bishop as director. o PRESS DEPARTMENT, NATIONAL BROADCASTING COMPANY, 30 ROCKEFELLER PLAZA, NEW YORK 20, NEW YORK