[N.B.C trade releases]. (1964)

Record Details:

Title:
[N.B.C trade releases].
Date:
1964
Publisher:
[New York, N.Y. : National Broadcasting Company]
Volume:
[N.B.C trade releases].
Leaf #:
000409
Language:
English
Subjects:
National Broadcasting Company -- Periodicals, Television programs -- United States -- Periodicals","Radio programs -- United States -- Periodicals","Press releases
Contributor:
University of Maryland, College Park
Sponsor:
University of Maryland, College Park
Coordinator:
Media History Digital Library
Date Added:
September 21, 2023
Something wrong or inaccurate about this page? Let us Know!

Thanks for helping us continually improve the quality of the Lantern search engine for all of our users! We have millions of scanned pages, so user reports are incredibly helpful for us to identify places where we can improve and update the metadata.

Please describe the issue below, and click "Submit" to send your comments to our team! If you'd prefer, you can also send us an email to mhdl@commarts.wisc.edu with your comments.




We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.

Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.

JACK TRACY R 0 0 f4 320 ★ ★ k NBC NEWS ELECTION YEAR ’64 NBC NEWS r TELEVISION COVERAGE OP THE DEMOCRATIC CONVENTION'S SECOND NIGHT ATTRACTED AUDIENCE 11% GREATER THAN THAT OF OTHER 2 NETWORKS COMBINED, ACCORDING TO NATIONAL ARBITRON Many Highlights in NBC's Comprehensive TV and Radio Coverage NBC CONVENTION CENTRAL, ATLANTIC CITY, Aug. 26 - NBC News' television coverage of the second night (Aug. 25) of the Democratic National Convention attracted an audience 11 per cent greater than the audience of the other two networks combined, according to National Arbitron Ratings. NBC-TV attracted 53 per cent of the nationwide convention audience, compared to the second network's 35 per cent and the third network's 12 per cent, during the 7-H p.m. (NYT) time period. NBC-TV' s audience advantage, over the second network is 49 per cent and the advantage over the third network is 333 per cent. The combined National Arbitron Ratings for seven and onehalf hours of rated coverage on the first two nights of the convention show NBC-TV attracting 52 per cent of the convention audience, the second network with 35 per cent and the third network with 13 per cent. NBC-TV has increased its margin over a comparable time period during coverage of the GOP convention last month. For the first two nights of GOP coverage NBC-TV attracted 49 per cent of the convention audience, the second network 37 per cent and the third network 14 per cent. (more)