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2 Convention Coverage
The National Arbitron Ratings for Tuesday night’s coverage and the combined ratings for the first two nights' convention coverage, compared to last month's GOP convention coverage, follow:
NATIONAL ARBITRON RATINGS
Combined Ratings
7-11 p. m. Two Nights
Aug. 25, 1964 % of
Rating
% of
Conv. Aud.
NBC -TV Advantage
Conv. Aud. Democratic
GOP
NBC
-TV
14.3
53
52
49
2nd
Network
9.6
35
49 %
35
37
3rd
Network
3.3
12
333^
13
14
In New York, during the 7-11 p.m. EDT time period Tuesday, WNBC-TV attracted 58 per cent of the convention audience compared to the second network station's 38 per cent and the third network station's 4 per cent.
NBC News started its convention coverage with a beat over network competition on the central development of the day - the approval by the credentials committee of a compromise settlement of the Mississippi seating controversy. NBC News was five minutes ahead with live coverage, from 4:09 to 4:19 p.m. EDT, of the news conference announcing the settlement.
When NBC began its continuous convention coverage at 7 p.m. EDT, the effects of the committee's decision were closely followed.
For more than an hour, correspondent John Chancellor main¬ tained exclusive network television and radio coverage of the Mississippi Freedom Democratic Party demonstration outside Convention Hall. Chancellor moved with the demonstration as it approached the auditorium and then proceeded to the V.I.P. entrance. He interviewed Freedom Party Chairman Aaron Henry, The Rev. Edwin King and other leaders of the group.
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