[N.B.C trade releases]. (1964)

Record Details:

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3 Poll The figures: Johnson, 36 per cent; Goldwater 32 per cent; Wallace 22 per cent; 10 per cent undecided or refused to answer. The picture changed when Wallace pulled out. The bulk of his 22 per cent went to Goldwater — 17 per cent to Goldwater, 5 to Johnson. This then is the net effect of Wallace's with¬ drawal: At this time, Goldwater would draw 49 per cent of the Deep South vote, Johnson 4l per cent; with 10 per cent still undecided. The Deep South is the only major region of the country in which the President can look for serious trouble, as of this moment . In the rest of the Southern states, the Wallace vote was appreciably smaller, the President's very much larger. Here - as in the Northern tier of states - the President's lead is so commanding that the Wallace vote would change little or nothing, even if all of it went for Goldwater. One final measure applied by the Roper organization in this special survey for NBC News is worth looking at: It measures what you might call party regularity. Of those who call themselves Democrats, 83 per cent support President Johnson. Of those voters who call themselves Republicans, only 53 per cent — at this point in the campaign — are ready to vote for Goldwater. There happen to be more registered Democrats than Republicans across the country, in any case. All of which points to an uphill fight for the Goldwater forces, except in the Deep South. o NBC -8/26/64