[N.B.C trade releases]. (1964)

Record Details:

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JACK ROOT* TRACY 320 ******** 2 NBC NEWS ELECTION YEAR 64 • .... NUMEROUS BEATS ESTABLISHED IN NBC * S COMPREHENSIVE CONVENTION COVERAGE NBC NEWS, IN THIRDSESSION COVERAGE OF DEMOCRATIC CONVENTION, CONTINUED TO ATTRACT GREATER NATIONWIDE AUDIENCE THAN OTHER TWO NETWORKS COMBINED, ACCORDING TO NATIONAL ARBITRON NBC News Ahead of Pace Set for GOP Convention NBC CONVENTION CENTRAL, ATLANTIC CITY, Aug. 27 — NBC News’ television coverage of the third session of the Democratic convention Wednesday night (Aug. 26) continued to attract a nationwide audience greater than the other two networks combined and continued ahead of the pace set during the GOP convention, according to National Arbitron Ratings . NBC-TV attracted 52 per cent of the nationwide convention audience, compared to the second network’s 35 per cent and the third network’s 13 per cent, during the 7-11 p.m. (NYT) time period Wednesday, Aug. 26. The combined National Arbitron Ratings for eleven and onehalf hours of rated coverage on the first three nights of the conven¬ tion show NBC-TV attracting 52 per cent of the convention audience, the second network with 35 per cent and the third network with 13 per cent. NBC-TV has increased its audience margin over a comparable time period during coverage of the GOP convention last month. During the first three nights’ rated coverage of the GOP convention, NBC-TV (more)