[N.B.C trade releases]. (1964)

Record Details:

Something wrong or inaccurate about this page? Let us Know!

Thanks for helping us continually improve the quality of the Lantern search engine for all of our users! We have millions of scanned pages, so user reports are incredibly helpful for us to identify places where we can improve and update the metadata.

Please describe the issue below, and click "Submit" to send your comments to our team! If you'd prefer, you can also send us an email to mhdl@commarts.wisc.edu with your comments.




We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.

Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.

2 Convention Coverage attracted 51 per cent of the convention audience, compared to the second network’s 36 per cent and the third network’s 13 per cent, according to National Arbitron Ratings. At the peak of Wednesday night's convention viewing, 9:30 to 10:30 p.m. (NYT), NBC-TV attracted an average audience per minute of 20,750,000 viewers in 10,900,000 homes, based on Arbitron ratings. The National Arbitron Ratings for Wednesday night’s coverage and the combined ratings for the first three nights’ convention coverage, compared to last month’s GOP convention coverage, follow: NATIONAL ARBITRON RATINGS 7-11 p. m. Combined Ratings Aug. 26, 1964 Three Nights % of Rating % of Conv. Aud. Conv. Aud Democratic GOP NBC -TV 16.5 52 52 51 2nd Network 11.2 35 35 36 3rd Ne twork 4.2 13 13 13 In New York, during the six and one-half hours of coverage, 7 p.m. -1:30 a.m. (NYT) Wednesday, WNBC-TV attracted 6l per cent of the convention viewers, as compared to the second network station’s 33 per cent and the third network station’s 6 per cent, according to New York Nielsen ratings. NBC News consistently was ahead of the other networks in reporting the quickening activity of the Democratic national convention Wednesday. (more)