[N.B.C trade releases]. (1964)

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NBC TRADE NEWS August 27, 1964 PROCTER & GAMBLE BUYS INTO 11 NBC -TV PRIME-TIME PROGRAMS FOR 1964 -65 Procter & Gamble Co. has purchased sponsorship in 11 NBC-TV prime-time programs for 1964-65* it was announced today by Don Durgin* Vice President* Television Network Sales* NBC. The programs are "90 Bristol Court*" "The Andy Williams Show*" "The Jonathan Winters Show*" "The Alfred Hitchcock Hour*" "The Man from U.N.C.L.E.*" "Mr. Novak*" "The Virginian*" "Daniel Boone*" "International Showtime*" "Flipper*" and "Wednesday Night at the Movies. " The agency for the Procter & Gamble Co. purchase was Benton & Bowles Inc. o PRESS DEPARTMENT, NATIONAL BROADCASTING COMPANY, 30 ROCKEFELLER PLAZA, NEW YORK, NEW YORK 10020