[N.B.C trade releases]. (1964)

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NBC TRADE NEWS August 27, 1964 ENCYCLOPAEDIA BRITANNICA RENEWS ITS SPONSORSHIP IN NBC-TV’S "EXPLORING" COLORCASTS FOR 1964-65 Encyclopaedia Britannica has renewed its sponsorship in "Exploring,," NBC-TV educational series for children, for the 1964-65 season, it was announced today by Don Durgin, Vice President, Television Network Sales, NBC. Eritannica made its entrance into network television last season when it bought into the "Exploring" series. "Exploring," a presentation of NBC News, returns for its third season of colorcasts, Saturday, Oct. 17 (12 noon NYT). Dr. Albert R. Hibbs, nationally known scientist and educator is host on the series which has been widely honored for its outstanding features aimed at children. The Encyclopaedia Britannica order was placed through McCannErickson Inc. o PRESS DEPARTMENT, NATIONAL BROADCASTING COMPANY, 30 ROCKEFELLER PLAZA, NEW YORK, NEW YORK 10020