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2 Robert E. Kintner
audience position - the degree to which viewers tune to a network and stay with it because they find its coverage most interesting and informative. At this time, NBC has an overwhelming victory. As was the case with the Republican convention, more viewers are watching the Democratic convention on NBC than on both other networks combined. And NBC’s margin of audience leadership for the Atlantic City coverage is even greater than in San Francisco.
"Another measurement of success is the reaction of critics and viewers and, on this basis also, the clear-cut superiority of NBC News ’ reporting and analysis has registered and been recognized.
"A third measure of judgment is the quality of the service rendered the public, consisting of millions of people who may not be wholly familiar with the background and significance of the events, issues and personalities that are part of a national political convention, and who are interested in understanding what is happening and what it means. I believe it would be generally agreed that NBC News followed the quickly-changing, quickly-developing stories of the convention most closely; reported them most speedily, accurately, and completely; and, through clarity of explana¬ tion, made them most understandable to the audience.
"For these accomplishments, great credit is due to
the whole NBC News organization, the devoted technical and
engineering staff, and the personnel providing the many
supporting services on which the logistics of the coverage
depend — from the NBC News management, to Messrs. Huntley
and Brinkley in the booth, to the floor men and all the
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